| How was the information for the Ruddick SPI developed?  Extensive survey interviews conducted with 512 key decision-makers 
                      within global integrated, independent, national oil companies, 
                      as well as drilling contractors form the basis of this report. 
                      The results reflect a good cross-section between land and 
                      offshore operations, as well as management levels in each 
                      major operating region around the world. Forty percent of 
                      those surveyed had spending authority that exceeded $8 million 
                      in the last year. The insightful and timely infomration 
                      reflected in this report zeroes in on the differences in 
                      selection approaches and service needs regionally, as well 
                      as between majors, large, medium and small independents, 
                      national oil companies and drilling contractors. Issues Addressed by the 2004 Ruddick SPI Report 
                       Preferred suppliers for each major equipment/service 
                        category Reasons for preferred suppliers in each equipment/service 
                        category Service expectations for each equipment-line by type 
                        of company and region Strengths and weaknesses of each major supplier as 
                        viewed regionally and by type of company Profiles based on how customers indicate their suppliers 
                        are doing in each of the 12 Ruddick SPI service criteria 
                        according to region and type of company Most important factors used for selecting service supply 
                        firms between majors; large, medium and small independents; 
                        national oil companies; and drilling contractors Importance of product performance versus service performance Subtleties in the value of supplier relationships versus 
                        costs The role of operational expertise for service supply 
                        firms The importance given to technological advancements Gaps between what suppliers offer and what customers 
                        expect — misconceptions of the market by suppliers Strengths and weaknesses in the Tier 1 “all things 
                        to all people” approach Ratio of equipment and services acquired from the Tier 
                        1 integrated supply firms versus other suppliers…and 
                        why Types of service solution/risk-reward contracts (alliances; 
                        bundled services; integrated solutions) being used by 
                        what type of companies…and satisfaction indicators Trends for integrated service solution contracts What kind of equipment lines and services did the companies 
                      surveyed purchase in the last year? 
                       Directional Drilling & MWD Services Rig Equipment & Tools Drill Bits, Drilling Fluids, Drilling Equipment Completion Equipment Geophysical & Wireline Logging Services Well Servicing Pressure Pumping Equipment & Services Drilling Services Lift Systems & Process Equipment How are responses viewed regionally?  Worldwide ReportUS Land, US Offshore, Canada, Latin America, North Sea, 
                      Europe, Eastern Europe, CIS, Middle East, Africa, Asia, 
                      Australasia
 North American ReportWest Texas, Gulf Coast, East/Central Texas, Louisiana, Gulf 
                      of Mexico, Mid-Continent, Rocky Mountains, West Coast, NE/SE,Canada-Land, 
                      Canada-Offshore
 This report addresses not only key measures of service 
                      performance; but will answer the question of “why” 
                      ... ... why those considered the leaders ..... within the 
                      ranks of both the Tier 1 integrated supply firms as well 
                      as the other major service providers for each primary equipment 
                      category .... are ranked as leaders by the firms that use 
                      them. The Ruddick Service Performance Index (SPI) is designed 
                      to provide a timely, periodic measure of oilfield supply 
                      and service company service performance — from the 
                      perspective of those who are the operating company decision 
                      makers selecting which supply companies they use. What do custom customer surveys and management planning 
                      reports normally cost? Custom North American surveys can range between $25,000 
                      to $50,000, while worldwide studies can exceed $75,000. 
                      But because of our long-standing work in this industry, 
                      we are taking advantage of economies of scale and making 
                      the exclusive, survey-based Worldwide SPI report available 
                      to individual companies for only $7,499 and the North American 
                      report for only $3,499. | 
                 
                  
                  | Since 1977, The Ruddick Int’l Group’s 
                      team of seasoned consultants has provided senior management 
                      reports based on primary feedback from the marketplace. 
                      These services began with a specialty in serving oilfield 
                      service-supply firms, offshore contractors, the investment 
                      community and other technology-related industries with market 
                      opportunity and market impact evaluations. Over the years, 
                      our expertise has extended to include business and strategic 
                      planning. The Ruddick Int’l Group’s expertise focuses 
                      on assignments involving emerging markets, markets undergoing 
                      change, service performance, customer behavior/need evaluations 
                      and opportunity assessments. Emerging Markets and Technologies Most technology-driven market environments reflect an incredible 
                      level of technological leapfrogging and change. This in 
                      turn impacts opportunity and demand. Successful companies 
                      have learned to anticipate change through a blend of strategic 
                      thinking and staying in touch with the pulse of the marketplace. 
                      Our background in emerging market arenas is formidable — 
                      especially within the oilfield, offshore and high tech arenas—and 
                      reflects an understanding of the dynamics at work within 
                      shifting, changing, developing markets. This understanding 
                      combines with a senior management perspective enabling us 
                      to identify the direction of the market; and with that, 
                      the anticipatory responses needed to capitalize on change 
                      and opportunity. |