Market Research & Market Planning for Computer,
Telecommunications and High Technology Markets
The last decade has been one of incredible change for technology-driven markets. The most successful companies have learned to anticipate change through a blend of "strategic thinking" and staying in touch with the pulse of the marketplace. Our business is providing feedback from the marketplace. Feedback that is current. Feedback that points to the turns in the market and emerging opportunities. Feedback reflecting pivotal insights into the pulse of a customer base or market segment. Feedback that provides a realistic foundation to developing more effective, competitive, credible corporate development and marketing programs.
This has been a time of incredible change for financial services firms. The fundamental assumptions have been changing .... and will continue to change. Changes in the market have narrowed opportunity for some, while resulting in explosive opportunity for others. Being able to maximize your advantage in shifting markets requires pertinent, timely market feedback ... keeping abreast of the facts.
Our business is providing independent, objective research ... strategic feedback from the marketplace. Feedback with a management perspective that points to the turns in the market and emerging opportunities. Feedback that describes customer motivations. Feedback that provides pivotal insights into the satisfaction and pulse of a customer base or market segment. Feedback that provides a realistic foundation to developing more effective, competitive, credible corporate development and marketing programs.
| We've been assisting clients since the mid-seventies
with services that help:
- identify and capitalize on emerging opportunities,
- avoid internal biases that miss the turns in the market,
- sharpen marketing and sales strategies,
- and provide that edge to competitive strategies that
reflects the tempo, changes, and approaches sought by
today's decision makers.
THE RUDDICK INT'L GROUP is a market research and
market planning consulting firm with broad experience in
serving technology-driven business to business and industrial
organizations. As advisors to senior management, our market-driven
approach combines with a strategic-level perspective to
become the foundation for decision-making information designed
to strengthen competitive positions and market communications. |
| The Ruddick Int'l Group's primary services of
custom-developed, senior management reports include market
opportunity assessments, customer satisfaction surveys,
competitive strategy reports, and corporate image and market
development studies. Our experience includes expertise
the areas of:
- Computer
- Communications
- Energy
- Marine Construction
- Chemical
- Haz Waste
- Telecommunications
Our specialties are developing plans and studies involving
emerging markets and technologies, as well as evaluations
of markets, customers, and organizations going through
change. |
| Market Research and Feasibility Studies:
- Corporate Image Research
- Emerging Technology Impact Studies
- New Product Demand Analyses
- Feasibility & Opportunity Studies
- Positioning & Motivation Research
- Merger Acquisition Evaluations
- Direct Response Analysis
- Market Development Surveys
- Employee Climate Surveys
- Customer Satisfaction Studies
- Market Segmentation Surveys
Marketing and Communications Planning Support:
- Strategic Marketing Planning
- Market Opportunity Strategies
- Image Development Support
- Relationship Marketing Strategies
- Market Development Plans
International Market Development:
- Opportunity Search and Analysis
- International Market Expansion Evaluations
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| The services of The Ruddick Int'l Group have
been retained by a wide array of Fortune 500, multi-national,
and progressive mid-sized corporations from around the globe.
Names such as Smith International, Xerox Corporation, Callidus
Technologies, Brown & Root, Nippon Kokan, Plasma Energy
Corporation, M-I Drilling Fluids, Coflexip, Southwestern
Bell, US West; CFEM, Sumitomo Metals, SBM, First Mississippi
Corporation, Christensen, Inc., Bechtel, TRW, Porter Hospital,
TD Williamson Inc., FMC, United Video, Reading & Bates,
MCI Automated Call Processing, Fluor Corporation, Bank of
Tokyo, Combustion Engineering, FirsTier Banks, Parker Drilling,
Shearson American Express, Far East Livingston Shipyard,
TCI, Lockheed, Goodyear Tire & Rubber, and many others
are among the clients served. |
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